Thinkertoys: A online sale Handbook of Creative-Thinking outlet sale Techniques (2nd Edition) outlet online sale

Thinkertoys: A online sale Handbook of Creative-Thinking outlet sale Techniques (2nd Edition) outlet online sale

Thinkertoys: A online sale Handbook of Creative-Thinking outlet sale Techniques (2nd Edition) outlet online sale
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Rethink the Way You Think
 
In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?
In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different.
 
With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.

Review

“Shows you how to expand your imagination.” --Newsweek
 
“A special find. Period.” --Executive Edge
 
“A must-have book in any business setting.” --Women in Business

From the Publisher

This new edition contains updated examples, three new Thinkertoys and an entirely new group brainstorming section with five new chapters. Michael is also the author of Thinkpak (A Brainstorming Card Set), which is a novel creative-thinking tool that is designed to facilitate brainstorming sessions and Cracking Creativity (The Secrets of Creative Geniuses) which describes the common thinking strategies creative geniuses have used in the sciences, art, and industry throughout history and shows how we can apply them to become more creative in our business and personal lives.

From the Author

Most people of average intelligence, given data or some problem, can figure out the expected conventional response. When confronted with problems, we fixate on something in our past that has worked before. We ask, "What have I been taught in life, education or work on how to solve the problem?" Then we analytically select the most promising approach based on past experiences, excluding all other approaches, and work within a clearly defined direction towards the solution of the problem. Because of the soundness of the steps based on past experiences, we become arrogantly certain of the correctness of our conclusion. Typically, we think reproductively, that is on the basis of similar problems encountered in the past. This is why we so often fail when confronted with a new problem that is similar to past experiences only in superficial ways, or on the surface, and is different from previously encountered problems in its deep structure. Interpreting such a problem through the prism of past experience will, by definition, lead the thinker astray. Reproductive thinking leads us to the usual ideas and not to original ones. If you always think the way you''ve always thought, you''ll always get what you''ve always got--the same old, same old ideas. My "Thinkertoys" are creative-thinking techniques that will change the way you think. Each "Thinkertoy" contains specific instructions and an explanation of why and how it works including anecdotes, stories, and examples of how others have implemented the technique to produce their breakthrough ideas.

About the Author

Michael Michalko is one of the most highly acclaimed creativity experts in the world. As an officer in the U.S. Army, he organized a team of NATO intelligence specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods. His team applied these methods to various NATO military, political, and economic problems and produced a variety of breakthrough ideas and creative solutions to new and old problems. After leaving military service, he was contracted by the CIA to facilitate think tanks using his creative-thinking techniques. He specializes in providing creativity workshops, seminars, and think tanks for clients who range from individuals to Fortune 500 companies.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction
THE BARKING CAT
 
What would you think of someone who said, “I would like to have a cat, provided it barked”? The common desire to be creative, provided it’s something that can be easily willed or wished, is precisely equivalent. The thinking techniques that lead to creativity are no less rigid than the biological principles that determine the characteristics of cats. Creativity is not an accident, not something that is genetically determined. It is not a result of some easily learned magic trick or secret, but a consequence of your intention
 
to be creative and your determination to learn and use creative-thinking strategies.
 
The illustration below shows the word “FLOP,” which we all know and understand. Look at it again. Can you see anything else?
 
Once we see the word “FLOP,” we tend to exclude all other possibilities, despite the strange shapes of the letters. Yet if you look at the “O” in flop, you can see a white “I.” Now if you read the white outlines as letters with the “I,” you will see the word “FLIP.” Flip-flop is the complete message. Once found, it seems so obvious that you wonder why you were, at first, blind to it.
 
By changing your perspective, you expand your possibilities until you see something that you were unable to see before. This is what you will experience when you use Thinkertoys. You will find yourself looking at the same information everyone else is looking at yet seeing something different. This new and different way of seeing things will lead you to new ideas and unique insights.
 
Thinkertoys train you how to get ideas. They are specific hands-on techniques that enable you to come up with big or small ideas; ideas that make money, solve problems, beat the competition, and further your career; ideas for new products and new ways of doing things.
 
The techniques were selected for their practicality and range from the classic to the most modern. They are divided into linear techniques, which allow you to manipulate information in ways that will generate new ideas, and intuitive techniques, which show you how to find ideas by using your intuition and imagination.
 
A popular children’s puzzle shows six fishermen whose lines are tangled together to form a sort of maze. One of the lines has caught a fish; the problem is to find which fisherman it belongs to. You are supposed to do this by following each line through the maze, which may take up to six tries, depending on your luck. It is obviously easier to start at the other end and trace the line from the fish to the fisherman, as you have only one possible starting place, not six.
 
This is how I researched and developed Thinkertoys. Instead of presenting a catalog of all known creative techniques and abandoning you to
 
puzzle out which ones actually work, I started with the ideas (fish) and worked backwards to each creator (fisherman). Then I identified the technique that caught the idea.
 
Some readers will feel that they profit more from the linear techniques and will discount the intuitive ones. Others will prefer the intuitive and discount the linear. You can produce ideas using both the linear and intuitive techniques, and should not limit yourself to one or the other--the more ideas you generate the better.
 
This book will change how you perceive your own creativity, while stripping creativity itself of its mystique. You will, perhaps for the first time, see endless possibilities stretching before you. You will learn how to:
 
 
 
•     Generate ideas at will.
 
•     Find new ways to make money.
 
•     Create new business opportunities.
 
•     Manipulate and modify ideas until you come up with the most innovative and powerful ideas possible.
 
•     Create new products, services, and processes.
 
•     Improve old products, services, and processes.
 
•     Develop solutions to complex business problems.
 
•     Revitalize markets.
 
•     See problems as opportunities.
 
•     Become more productive.
 
•     Be the “idea person” in your organization.
 
•     Know where to look for the “breakthrough idea.”
 
•     Become indispensable to your organization.
 
Thinkertoys do not render the creative experience, they suggest it. To illustrate, let us imagine me drawing a rabbit on a blackboard. You say “Yes, that’s a rabbit,” although in reality there is nothing on the blackboard but a simple chalk line. The rabbit appears because you have accepted my motion that the space within the line suggests a rabbit. The line limits the content by suggesting a significant form.
 
I must stress that it is not enough to read the book--to create your own ideas, you have to use the techniques. Try to explain the joy of skiing to a bushman who has never left the desert. You can show him some skis and a picture of a snowy mountain, and perhaps get some of the idea across. However, to fully realize the concept of skiing our bushman must put on the skis and head down a mountain. If you merely read these techniques, you will have no more than a suggestion of how to get ideas. You’ll be like the bushman standing in the desert, staring at a pair of skis and a photo of the Matterhorn, with a small notion of what skiing might be.
 
Each Thinkertoy is a specific technique for getting ideas to solve your challenges. Each chapter contains a blueprint that gives precise instructions for using the technique and an explanation of why it works--including anecdotes, stories, and examples of how real heroes used each technique to produce ideas and breakthroughs. I call them heroes because they left behind a mark, a sign, an idea, an enterprise, a product, or a service that reminds us of their innovation.
 
I also use illustrations, puzzles, charts, and hypothetical examples to demonstrate how various techniques work. Some of these hypothetical examples present usable ideas for new businesses, products, and services. These ideas are the gold beneath the river of words continually rushing past.
 
Each chapter begins with an inspirational quote from The Art of War by the legendary master, Sun Tzu. Sun Tzu wrote his extraordinary book in China more than 2,400 years ago, but his principles are as applicable to
 
creativity in business as in warfare. Long a classic for Japanese businesspeople, his book is now required reading at many leading international business schools. From Tokyo to Wall Street, business leaders quote and apply the principles of Sun Tzu.
 
This new edition contains new Thinkertoys “Lotus Blossom,” and “True and False,” updated examples, and an entirely new group-brainstorming section with several new techniques.
 
A friend of mine, Hank Zeller (an executive, entrepreneur, inventor, and poet), once described creativity this way: “When you realize that you just came up with an idea that betters anything that has been done, well, your hair stands up on end, you feel an incredible sense of awe; it’s almost as if you heard a whisper from God.”

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4.5 out of 54.5 out of 5
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Joe-la D.
1.0 out of 5 starsVerified Purchase
You’re wrong and probably depressed with low self esteem.
Reviewed in the United States on May 17, 2019
I don’t know how anyone with any semblance of creativity could get through this book. I have a masters degree in creative writing, and was looking for ways to increase my creative thinking. I started with the introduction where he basically tells you there are two... See more
I don’t know how anyone with any semblance of creativity could get through this book. I have a masters degree in creative writing, and was looking for ways to increase my creative thinking.
I started with the introduction where he basically tells you there are two types of people and if you are a certain type—well, good luck to you because you can’t learn to be creative. What? What’s the point of this book then? Why is anyone paying this man to come give talks to their employees. But, I read all the 4 and 5 star reviews, so I keep going. Then he says to take 3 pieces of paper. Leave one blank, draw a doodle line on one and a perfect diamond in the center of the third. Then you pick the one that you think best represents your real self. Guess what? If you choose anything but the diamond, you are wrong and you lack self confidence! Why? Because the diamond is solid and centered. I’m sorry, are we learning to think outside the box or are why learning to see the world his way? Because I might say the blank paper means you are a blank slate, open to experiences or new ways of doing thing. The doodle could represent free spirits, nonconformists, etc. but nope. You lack self confidence and to further “prove” his point, he then goes on to tell you to consider which one you would pick to represent your love for the person you love the most in the world. Guess what? If you don’t pick the “solid, centered diamond” you’re wrong again.
This book seems to go on to assume that if you are not creative (I.e. think the same way Michael Michalko does) you are depressed and your just a miserable person.
I don’t know. I quit reading and lamented the waste of money after that. But I did look up Mr. Michalko’s qualifications and found that he is a military man (suddenly the rigid thinking makes sense) who organized a team to research creativity methods and categorize them. Guys, he took creativity and he forced it into pigeon holes and labeled it. This is the absolute opposite of what you are supposed to do. Besides the masters in creative writing, I’m also a physician. I know the difference between creative thinking and scientific thinking. I doubt that the author does. But if you go around to businesses and non-creatives and tell them that you have done all this research and categorized creativity, they’re going to bite on that. I mean the blurb on the front is from the Wall Street Journal. I should have known. Don’t you bite on that. You want to be creative, look around and find inspiration somewhere else. You don’t have to take quizzes and listen to some guy tell you that you’re depressed.
Ask yourself this: besides writing these books and making money on seminars, what has this author done that is creative? He got a team to research creativity and then he compiled data. If you want to be truly creative, this is not the book for you. I promise.
109 people found this helpful
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Roger Barbeau
1.0 out of 5 starsVerified Purchase
Dated, copyright 1991 and 2006.
Reviewed in the United States on January 24, 2019
I purchased the book with the idea that I would like to stimulate my creativity with the exercises contained within. After reading 46 pages I could read no more. I started skimming looking for nuggets but the the examples and the illustrations were so dated I had to put it... See more
I purchased the book with the idea that I would like to stimulate my creativity with the exercises contained within. After reading 46 pages I could read no more. I started skimming looking for nuggets but the the examples and the illustrations were so dated I had to put it down. Some books are timeless, this one is not. I thought a lot of the examples of creative ideas were just ridiculous. Where else are you going to find out that WD40 oil can be used to darken your typewriter ribbon? I think I have previously seen all of little optical illusion drawings, some in childhood decades ago. I went back and re-read a lot of the reviews, 74 percent were 5 stars. I don''t think I have ever had a bigger disconnect. Other reviewers have mentioned that the author has a very condescending tone and I would have to agree. If you like to be talked down to, want to solve puzzles in 3 seconds and like good old fashioned dated examples this book is for you.
22 people found this helpful
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EJS
5.0 out of 5 starsVerified Purchase
Superb catalog of techniques
Reviewed in the United States on July 3, 2016
This book is great both for reference and for reading. It''s extremely well-organized, so it''s generally pretty easy to find a technique and information pretty quickly. With that said, this book won''t tell you everything you need to know about creativity. A lot of... See more
This book is great both for reference and for reading. It''s extremely well-organized, so it''s generally pretty easy to find a technique and information pretty quickly.

With that said, this book won''t tell you everything you need to know about creativity. A lot of people want a "quick fix" or "on/off switch" for creativity; while this book will provide you with techniques that you can start using quickly, I do not believe that this book will provide an instant fix. I recommend combining this book with "The Accidental Creative" by Todd Henry, which focuses on the kinds of systems and practices you need to have in place in order to be sustainably creative.

My one complaint about this book is that at points it assumes that you already know which problem to work on. For example, if you''re starting with a question like "what can we do to increase sales?" this book will give you techniques to help you with that. If you''re looking for answers to a less specific question like "what new products can we develop this year?" or "which research problem should I work on?" this book isn''t quite as helpful. It also focus more on business than on math, science, or technology.
32 people found this helpful
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Sarah C
5.0 out of 5 starsVerified Purchase
Toys for your Brain!
Reviewed in the United States on November 14, 2015
I purchased this book on a whim in order to get something else and I am far more satisfied with this book! I love the exercises and let''s face it that old quote about practice makes perfect is what this book is for. If you want to learn something then you have to do it and... See more
I purchased this book on a whim in order to get something else and I am far more satisfied with this book! I love the exercises and let''s face it that old quote about practice makes perfect is what this book is for. If you want to learn something then you have to do it and this book has a lot for you to experiment with. I''ll be getting my Dad a copy since both he and my Mother couldn''t put it down. I solve problems for a living and I was a bit stuck with how to approach a problem at work among other things that have been driving me nuts. This book, unlike others that are filled just with fluff and inspiration is very practical and useful. Imagine that! Go through it and try all of the techniques. I''m still working through a few techniques and the book is an easy read, has fun visual puzzles to work, ideas to get started, great questions to ask and more. I have several ways to solve the issue I was having and am thrilled to not have that dreadful feeling of burn-out again. C''mon you know what I''m talking about here.

Stuck on something that bugs you? There''s an exercise for that with questions you can ask. The techniques are explained and he gives examples of where and how to apply them along with a history of who invented it or most utilizes it. Edison, the CIA, and more. Most of all the author encourages YOU to come up with your own unique approach. This is a fun addictive book and I''ve been going through it every day since I have received it and recommend it precisely because it does what it says. This book is a toy for thinking! I like Tick Tock, Idea Quota, Getting Tone, Brainbanks, Scamper, Lotus Blossom and Phoenix as useful techniques. They''re all good when you get down to it. They sound weird and you''ll be scratching your head but when you open the book you''ll be more interested in the next idea generating technique than you were with the previous technique. If you are afraid of getting a migraine don''t be! I swear you can understand all of the exercises and you will enjoy yourself. This is a fun exercise book for your brain and I bet you can get your friends and family members to join you too.

If you have a goal or want one as a reason to purchase this book then it''s the opportunity to become what you study and ultimately do. He does make references as to how artists become artists and idea people become those people who come up with all those great ideas. The become what they want to be because they are relentlessly pursuing and practicing the work they are passionate about. There is no need for inspiration when you are using the techniques.

Best of luck to all who utilize the techniques in this book. Then again if you''re doing something different and experimenting in order to do what you want to do you are already on your way to success. I''m enjoying myself and have a lot of fun ideas to explore because of this underrated book and I hope you all find it as fun to explore as I do. Happy experimentation! ;-D
21 people found this helpful
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Jonathan
1.0 out of 5 starsVerified Purchase
Don''t Trust the 5-Star Reviews
Reviewed in the United States on December 15, 2018
This book is complete garbage. For one, Michalko is not very smart. He claims that the following is a paradox: "A man from Crete said all Cretans are liars. Did he tell the truth or lie?" (p. 248) There is a clear resolution: the man is lying, and SOME Cretans tell the... See more
This book is complete garbage. For one, Michalko is not very smart. He claims that the following is a paradox: "A man from Crete said all Cretans are liars. Did he tell the truth or lie?" (p. 248) There is a clear resolution: the man is lying, and SOME Cretans tell the truth. Also, if we take "liar" to mean "a person who lies some of the time," then the statement could also be true. Yet Michalko, being a hack, is perfectly content in claiming, "This statement is paradoxically both true and false." Do you trust someone so thoughtless, so vacant, to teach you about creativity?
7 people found this helpful
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CodexerOne
5.0 out of 5 starsVerified Purchase
The Classic Reference on Methods for Addressing Really Hard Problems
Reviewed in the United States on November 2, 2020
I have used this book for years and it is one of my favorite go-to books. I own both print editions and have it on my Kindle for quick reference. One of my colleagues, a famous engineer, observed that " a hard problem is one you do not know immediately how to solve." When... See more
I have used this book for years and it is one of my favorite go-to books. I own both print editions and have it on my Kindle for quick reference. One of my colleagues, a famous engineer, observed that " a hard problem is one you do not know immediately how to solve." When I am faced with hard problems, ThinkerToys is one of the books I turn to to look for fresh approaches. I am always amazed at the results, new insights on old methods and the joy of learning a new method of creativity as I look for approaches for hard and very-hard problems.

The reason the book is so valuble is that it is a rich, complex nonlinear book. As the number one negative review illustrates, if you do not have the skills to read nonlinear books, you can miss out on a lot of intellectual joy. That reviewer stopped reading the book and missed all the creativity tools for writers for which she was looking.

Using ThinkerToys effectively requires not only reading , but working intensely with the material. Over the years, I have accumulated many notebooks filled with workouts of ideas from the ThinkerTools.

Get a copy and cherish it.
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Oliver Schinkten
5.0 out of 5 starsVerified Purchase
The Most Powerful Book I Have Ever Read!!!
Reviewed in the United States on September 18, 2014
This book has the potential to change the world! Anyone and everyone would benefit from reading this book immediately! I have been an educator for the past 12 years, working with middle school, high school, and college level students. One of my biggest... See more
This book has the potential to change the world! Anyone and everyone would benefit from reading this book immediately!

I have been an educator for the past 12 years, working with middle school, high school, and college level students. One of my biggest frustrations is the lack of critical and creative thinking that is fostered in the schools. Although these may be the most important skill to possess in this rapidly changing world, creativity and innovation skills are not emphasized enough in our school systems (if at all). There has been so much talk recently on Carol Dweck''s "Growth Mindset" and the fact that we all have the ability to improve if we are willing to put forth the effort. Still, many people believe that "creativity" is not one of the those things we can improve at. Most people believe that you are either born creative, or you are not. This is simply NOT TRUE!!!

Michael Michalko is a brilliant author and creativity guru. In this book, Thinkertoys, Michalko provides a plethora of thought provoking stories, activities, and strategies that will instantly make you more creative, open-minded, innovative, and a believer that the growth mindset also applies to this topic. This book is an absolute masterpiece..... and it is my dream that the work of Michalko will make its way into the schools more and help to inspire students to be creative and innovative. Students deserve this! In the meantime I will provide a call to action that I promise will benefit you: BUY THIS BOOK! Read every page and apply the concepts to your life and passions. I guarantee it will make you a more creative, more well-rounded, more innovative person.

I am often asked what my favorite book is, which is a question that I do not like. I do not like it because I do not have a favorite book. I have a list of favorite books. The problem is that I feel at different stages of my life, that this list changes based on what my goals and passions are. Thinkertoys, however, has always been on my list of "favorite books". To take the experience to the next level, I recommend purchasing the related ThinkPak deck to go along with it. I have this deck on me everywhere I go and have used its power many times to help solve problems and generate new ideas.

This book is an absolute gem....and I wish that everyone in the world would have the opportunity to read it (along with Michalko''s other books which are also wonderful: Creative Thinkering and Cracking Creativity). Buy this book and read it. Then read it again....and again....and again. It gets better every time!
11 people found this helpful
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Twain, Mark
5.0 out of 5 starsVerified Purchase
A GOLDMINE OF IDEAS!
Reviewed in the United States on September 28, 2019
New ideas on every page. Gets me out of "thinking blocks" and into creative territory. I can''t believe how good this book is. I was always a fan of Alex Osborne and this book is the rightful heir to the throne of teaching how to a creative thinker! Many thanks to the author.
2 people found this helpful
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Top reviews from other countries

social_unrest
5.0 out of 5 starsVerified Purchase
Includes some techniques i''ve not seen anywhere else
Reviewed in the United Kingdom on October 19, 2018
There''s a lot of techniques listed here. It really is a workshop manual of thinking. There''s a broad spread of types of techniques which should suit just about every situation. There''s also some I''ve not seen before. The section on brainstorming has several variants listed...See more
There''s a lot of techniques listed here. It really is a workshop manual of thinking. There''s a broad spread of types of techniques which should suit just about every situation. There''s also some I''ve not seen before. The section on brainstorming has several variants listed that are worth paying for the book just for these (imho). It also explains the background theory to brainstorming which is worth knowing too.
2 people found this helpful
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Mr F.
5.0 out of 5 starsVerified Purchase
Very happy
Reviewed in the United Kingdom on July 28, 2021
The book arrived quickly and is as described. Very happy in every respect.
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Amazon Customer
5.0 out of 5 starsVerified Purchase
this is the best book I''ve read on the subject of generating ideas
Reviewed in the United Kingdom on June 18, 2018
The motherload, this is the best book I''ve read on the subject of generating ideas.
One person found this helpful
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Tomasz
5.0 out of 5 starsVerified Purchase
Brain teaser
Reviewed in the United Kingdom on January 29, 2020
Fun to read, mind opening, definitely forces your brain to think outside the box!
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Robert Gilchrist
5.0 out of 5 starsVerified Purchase
WOW
Reviewed in the United Kingdom on February 10, 2015
Just a fantastic book, this book really has some great techniques to stir your creative flow! I will always come back to this book for a starting point for my own creativity!
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Thinkertoys: A online sale Handbook of Creative-Thinking outlet sale Techniques (2nd Edition) outlet online sale

Thinkertoys: A online sale Handbook of Creative-Thinking outlet sale Techniques (2nd Edition) outlet online sale

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